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Consumer Profile - Coggle Diagram
Consumer Profile
Demographic
Gender
Male
Female
Other
Living status
Home owner
Resident
Property management
Care homes
Age
31-55 years old
56+ years old
20-30 years old
Income
Middle class
£31,400-£50,000
Lower class
£20,500
Higher class
£51,000+
Region
Scotland
Northern Ireland
Wales
England
Location of residents
Cities
Country side
Towns
Jobs
Construction
Race course
Farmers
Management
Shop keepers
Psychographic
Living status
Home owner
Resident
Property management
Care home
Likes
Safety
Pease of mind
Long term protection
Simplicity
Age
31-55 years old
20-30 years old
56+ years old
Dislikes
Unclear directions/instructions
Unprecedented events
Complex ideas
Marketing
Government officials
Daniel Zeichner MP
Councils
Denbighshire County Council
Cardiff Council
Flintshire County Council
Wrexham Council
Sandycroft ouncil
Chester Council
High-end business
Events/Racecourse
Supermarkets
Preferences
Aesthetic
Colour
Darker colours
Grey
Black
Lighter colours
White
Colours to blend in
Brown
Green
Size
Thickness
1+ Meters
0.5 Meters
Hight
1-2 Meters
2+ Meters
Shape
Rounded
Blocky
Functions
Prevent overflowing over banks
Store easy access water pumps
Alert surrounding areas of income flood possibility