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SCB 1 INTRODUCTION - Coggle Diagram
SCB 1 INTRODUCTION
CONSUMERS BIASES & PRINCIPLES
Authority
Scarcity
Reciprocity
Commitment & consistency
Social proof
Unity
Liking
SPORT CONTEXT FACTORS
Task definition
Social surrounding
Usefulness
Temporal pressure
Accessibility
Antecedent state
UNIQUE ASPECTS
Multiple transactions and interactions
Uncertainty in terms of the outcome
Creates a range of intense emotion
Experiential and subjective
SPORT EXPERIENCE DESIGN FRAMEWORK
CONSUMER EXPERIENCE
BLUEPRINT
CONSUMER BEHAVIOUR MODEL