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Group 2 - Resort Hotel
Sara Dankaart 232283
Fenne Spreksel 232557
Mayke…
Group 2 - Resort Hotel
Sara Dankaart 232283
Fenne Spreksel 232557
Mayke Logister 230106
Lott Bakx 234656
Bas Grevink 231197
4 v's
Variety
Refers to the range of products or services offered
A resort offering diverse amenities such as spa services, multiple dining options, and various recreational activities caters to a wide range of guest preferences, requiring flexible and adaptable operational processes.
(SumUp, 2024)
Volume
Refers to the quantity of products or services produced or delivered
- A resort hotel with a high volume of guests during peak seasons may implement automated check-in/check-out processes and standardized room setups to efficiently manage guest flow. (SumUp, 2024)
Variation
Refers to the changes in demand over time
Variability
Refers to the differences in service requirements or guest expectations
- Guests have diverse preferences: some request early check-in, others have dietary restrictions, and some book customized experiences. Resorts must adapt services to maintain quality across all guest types.
(Morgane Bedu, 2022)
Integrating the 4 V's
Must balance the 4 V's to optimize operations: Volume: Standardized processes and automation during peak guest periods.
Variety: Diverse services to cater to multiple guest preferences.
Variation: Adjust staffing and resource allocation according to seasonal demand.
Variability: Personalize services to handle differences in guest expectations and maintain high-quality experiences
(What Is Resort Operation Management — and Why It Matters More than Ever in 2025 - Taylor Hospitality, 2025)
Segmentation, Targeting & Positioning
Behaviroural
Resort hotels classifies guests based on their purchasing, habits, interactions and needs - Booking frequency, loyalty, purchase
(MyForecastmrs.com, 2024)
Psychographic
Resort hotels seek guests by their pesonality, lifestyle, values, interest and attitude - wellness seekers, eco-conscious travelers
(Elphick, 2022)
Geographic
Physical location, Climate, Travel distance, Regional preferences
(Fernandes, 2025)
Demographic
Seniors, Family with children, luxury seekers, couples
(Kumar, 2025)
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Market Structure
Monopolistic competition
Many competitors (Khurana, 2025)
Product differentiation (Khurana, 2025)
Free entry and exit in the industry (CFI Team, 2022)
Price and non-price competition (Khurana, 2025)
Companies compete based on product quality, price, and how the product is marketed (CFI Team, 2022)
Order Qualifiers
Clean and comfortable rooms - (Barten, 2024)
Reliable housekeeping - (Barten, 2024)
On-site dining options - (Barten, 2024)
Leisure and recreational facilities (pools, spas, sports, entertainment) - (Barten, 2024)
Attractive and safe location - (Barten, 2024)
Basic guest infrastructure (parking facilities) - (Barten, 2024)
Order Winners
Location & Setting (Bicego, 2024)
Amenities & Facilities (Bicego, 2024)
Sustainability (Bicego, 2024)
Exceptional Service (Bicego, 2024)
Luxury/Branding (Bicego, 2024)