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Educational Management, Yodalys Calles, 6-715-2205 - Coggle Diagram
Educational Management
Unit 1: Foundations and Contemporary Theories in Educational Management
Educational Management
• Strategic, interdisciplinary process
• Transformational and participatory leadership
• Continuous evaluation and institutional improvement
Organizational Theories
• Classical: Taylor, Weber, Fayol (hierarchical structure)
• Humanistic: interpersonal relations, motivation
• Modern: systemic, contingency, cultural approaches
Systemic Analysis
• Institution as an interconnected system
• Feedback and environmental adaptation
• Coherence between mission, structure, and practice
School Structure & Dynamics
• Formal hierarchy vs. relational dynamics
• Organizational culture as a driver of change
Global Trends
• Quality, equity, ICT, pedagogical leadership
• Internationalization and results-based management
Unit 2: Strategic Planning in Educational Institutions
Core Concepts
• Participatory, contextualized, and flexible process
• Institutional diagnosis and shared vision
Institutional Educational Project (PEI)
• Mission, vision, values
• Strategic objectives and action lines
• Community involvement and ongoing evaluation
Organizational Change Management
• Participatory diagnosis
• Distributed leadership and effective communication
• Gradual implementation and monitoring
Resource Administration
• Human capital: recruitment, training, motivation
• Material resources: equity, efficiency, transparency
Strategic Evaluation
• Indicators, follow-up, stakeholder participation
• Institutional learning and continuous improvement
Unit 3: Educational Management and Marketing
Educational Marketing
• Ethical, relational, community-centered
• Alignment between discourse and institutional identity
Communication Techniques
• Authentic institutional storytelling
• Printed/digital materials, social media
• Events and strategic partnerships
Attraction & Retention
• Institutional positioning
• School climate, academic support
• Holistic activities and family engagement
Financial Management
• Planning, diversified funding sources
• Transparency, efficiency, sustainability
Ethical Marketing
• Avoid commodification
• Promote equity, authenticity, and social responsibility
Yodalys Calles
6-715-2205
