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buying online, types of clothes, shopping, clothes, clothes 25, +impact,…
buying online
online
positive
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save time....city life, hectic lifestyle, husle and busle of dailylife, busy
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safer, reduce contact with otehrs
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delivery
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time consuming to pack it, send it and wait for the refund
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negative/ street market
not reliable.. trust buying without tring them,
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go looking around....try things on, hard to undesrtadn they actually fit you or not..how it looks on your body
see and touch the clothes, check the quality, try on,
more personal, more real,
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colors and material often look different in real life...misleading picures, totally different shade,
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shopping
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by age
online, local street market, (physical store)
priorities, durabiity, quality
sources of influence, personal experience, social media
stick to budget, more impulsively
future
change yes
technology like virtuall reality, ai
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Offers much more than shopping, like places to eat, watch movies, spend times with friends.................. convenient to find eerything in one place
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clothes
expensive clothes
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limited edition, less widely available.......adds to their appealبه جذابیتش میافزاید
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certain colors, brands or style,
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clothes 25
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self-expression (choose so,thing over something, )
important events: style more matters, even if they have to deal with the little discomfort
dont care about trends as long as the clothes are clea, tidy and fit well, thats all matters to them
ruin yor whole day.......tight, itchy, hard to move,
end up feeling annoyed, distracted
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fit and comfortable, feels right, fit well,
+impact
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enhance peoples life by introducing new product the peopel never know such products or services exist
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advertising
advertisement
highlight their businesess byond their local areas, reach out to their target audience worldwide
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children
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unhealthyfor children: cigarretes, alcohol, drug, unhealthy foods advertising
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imitate specific behavior they see in advertisement,
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see same advertisemnt
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less effective, over-saturation
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where we see
shopping malls, public transport,
chances of being notices are high, reach large audience,
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main street, high traffic areas, airports,
clothes buying by age
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old generation
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more practical, comfortable,
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negative impact
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creates unrealistic expectation/ show idealised version doesnt match reality/ expect solve all problem or enhance their life but when the things dont work out as promised they feel disappointed
manipulate emotions// design to trigger emotions/ jealousy, fear, insecurity,/ feel they are not good enough/
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changes of habits
sustainable, eco-friendly products
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public transport
spend a lot of time, catch their attention, people notice, during long commutes or when they are waiting at the station
hard to ignore, unlike online ads that we scroll past
target audience????public transport reaches a wide and diverse audience” یعنی:
🔹 «حملونقل عمومی به طیف وسیع و متنوعی از افراد دسترسی دارد / میرسد.»
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psychologically defenseless against, imitate specific behavior
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