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Overconsumption of Fast Fashion - Coggle Diagram
Overconsumption of Fast Fashion
Definition
Buying more clothes than needed
Influenced by trends, low prices, constant new collections
Clothes treated as disposable
Origin
Late 20th–early 21st century growth
1990s–2000s: fast production cycles, cheap outsourced labor
Global trade + online shopping = rapid access
Social media + influencers accelerate trend cycles
Marketing promotes idea of “new season, new you”
Shift from clothing as necessity → fashion as identity/status
Consumers buy for style, mood, or validation, not survival
Instant gratification from cheap shopping
Fear of missing out (FOMO) on trends
Shopping as stress relief or entertainment
Haul culture” & influencer marketing normalize bulk buying
Peer pressure to stay trendy
Low-cost production makes frequent buying “affordable”
Perception of value = quantity over quality
Leads to textile waste, pollution, microplastics
Supports exploitative labor systems