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The Fast Fashion Industry - Coggle Diagram
The Fast Fashion Industry
Key Players & Brands
The Pioneers (Zara, H&M)
Global Mainstays (Forever 21, Primark)
The Ultra-Fast Disrupters (Shein, Temu, ASOS)
Technology & Innovation
E-commerce & Social Media Marketing (Influencers, targeted ads)
AI in Trend Forecasting
Sustainable Innovations (Fabric recycling, waterless dyes)
Supply Chain Automation (Robotics)
Business Model & Strategy
Psychological Marketing (Creating FOMO)
The Dopamine Rush of Newness
Social Status & Identity Expression
Haul Culture on Social Media (Normalizing excess)
Price Perception (Believing low price = good value)
Cognitive Dissonance (Knowing the harm but buying anyway)
Rapid Production Cycles (52 micro-seasons)
Low-Cost Materials (Polyester, Nylon, Acrylic)
Limited Stock Drops (Creating artificial scarcity)
Trend Replication (Copying runway & celebrity styles)
Test and Repeat Manufacturing
Planned Obsolescence (Designing clothes to fall apart)
Ethical & Social Issues
Suppression of Unions
Fostering a Culture of Overconsumption
Unsafe Workplaces (e.g., Rana Plaza collapse)
Debt Bondage & Forced Labor (In raw material sourcing)
Exploitative Labor (Low wages, long hours)
Impact on Local Artisans (Undercutting traditional craft)
Environmental Impact
Excessive Textile Waste (Landfills & incineration)
Microplastic Shedding (From washing synthetic clothes)
High Carbon Footprint (Fossil fuel fabrics & transport)
Soil Degradation & Deforestation (From cotton & viscose)
Water Pollution (Toxic chemical dyes)
The Global Supply Chain
Outsourced Manufacturing (Bangladesh, Vietnam, India)
Intense Factory Pressure (Unrealistic deadlines)
Data-Driven Design (AI & social media analytics)
High-Carbon Logistics (Using air freight for speed)
The Slow Fashion Movement (The Response)
Core Principles (Buy less, choose well, make it last)
Sustainable Materials (Organic cotton, linen, recycled fabrics)
Ethical & Transparent Production (Living wages, safety) :
Alternative Consumption Models (Thrifting, renting, repairing)
Circular Economy Models (Designing for disassembly)
Key Advocates (Patagonia, Stella McCartney)
Focus on Craftsmanship & Durability