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The Neurology of Influence Mind Map - Coggle Diagram
The Neurology of Influence Mind Map
Neuroanatomy Basics
Brain Structure :
Cerebrum
Largest part
responsible for interpreting touch
vision
hearing
speech
reasoning
emotions
learning
& fine motor movement.
Cerebellum
Coordinates muscle movements
posture
balance.
Brainstem
Controls automated functions (breathing
heart rate
digestion).
Nervous Systems :
Central Nervous System (CNS)
Brain & spinal cord.
Peripheral Nervous System (PNS)
Nerves branching from the brain & spinal cord.
Brain Components
Right & Left Brain :
Joined by the corpus callosum.
Left Hemisphere
Speech
comprehension
arithmetic
writing.
Right Hemisphere
Creativity
spatial ability
artistic skills.
Brain Lobes :
Frontal Lobe
Personality
behavior
emotions
judgment
planning.
Parietal Lobe
Language interpretation
sense of touch
spatial perception.
Occipital Lobe
Vision interpretation
object recognition.
Temporal Lobe
Language understanding
memory
hearing.
Language & Aphasia
Language Processing :
Broca's Area
Speech production.
Wernicke's Area
Language comprehension.
Types of Aphasia :
Broca's Aphasia
Difficulty in speaking/writing.
Wernicke's Aphasia
Meaningless speech production.
Cortex & Deep Structures
Cortex
Surface of the cerebrum; contains neurons (gray matter).
Deep Structures :
Hypothalamus
Controls autonomic functions.
Pituitary Gland
Master gland regulating hormones.
Pineal Gland
Regulates circadian rhythms.
Thalamus
Relay station for sensory information.
Limbic System
Emotion & memory control.
Memory Processing
Stages of Memory
Encoding
storage
recall.
Types of Memory :
Short term Memory
Prefrontal cortex; lasts about a minute.
Long term Memory
Processed in the hippocampus; unlimited storage.
Neurons & Brain Cells
Types of Cells :
Neurons
Send electrical signals; consist of cell body
axon
dendrites.
Glial Cells
Support & protect neurons.
Key Functions :
Astroglia
Maintain blood brain barrier.
Oligodendroglia
Produce myelin for axons.
Microglia
Immune response in the brain.
Brain Stem Functions
Medulla Oblongata
Controls involuntary processes (breathing, heart rate).
Pons
Bridge for vital nerve connections.
Midbrain
Supports vision
movement
& auditory processing.
Electrical & Chemical Signaling
Resting Potential
Electrical difference across neuron membrane.
Action Potential
Triggering electrical signal.
Chemical Communication
Directing emotions through neurotransmitters.
Neurology of Drive & Motivation
Ventral Tegmental Area (VTA)
Reward system; motivates behavior.
Reticular Activating System (RAS)
Directs focus & attention.
Gut Feelings & Behavioral Scripts
Gut Feelings
Instinctual responses not reliant on language.
Behavioral Scripts
Patterns activated by memories & emotions.
GABA & Influence
GABA
Inhibitory neurotransmitter that affects suggestibility.
Methods to Boost GABA
Supplements
meditation, etc.
Scripts vs. Emotions
Memory Triggers
Smells & experiences can activate behavioral scripts.
Understanding Scripts
Critical for effective behavioral training.