Please enable JavaScript.

Coggle requires JavaScript to display documents.

Business Management - Coggle Diagram

- - - - Product
        
        Market oriented product
        
        product-oriented
      - Price
        
        Pricing Strategy
        
        Cost-plus pricing
        
        Penetration pricing
        
        Competitive pricing
        
        Promotional pricing
      - Place
      - Promotion
        
        Above-the-line
        
        TV, magazines, social media
        
        using incentives to encourage consumers to buy
        
        Below-the-line
        
        sales promotion, sponsorship, personal selling.
        
        paid-for on mass media
- - - - employees
      - management
      - culture
    - - economic
      - social
      - technological factors