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Consumer Behavior CHP 1 - Coggle Diagram
Consumer Behavior CHP 1
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2) The Marketing Concept
The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Satisfaction with an exchange depends on satisfaction with consumption of product and the exchange of money.
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5) Consumer Orientation
How all organizations in a demand chain adapt to changing consumer lifestyles and behaviors bringing product design, logistics, manufacturing, and retailing together
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