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Low Conversion Rate - Coggle Diagram
Low Conversion Rate
- H1: Conversion rates vary across sales mediums (Enterprise Sellers, Tele Sales, Online, Partners)
- H2: Partner-driven channels deliver higher conversions than telesales
- H3: Online leads have lower conversion compared to direct sales
- H4: Enterprise Sellers close high-value opportunities more effectively
- H5: Clients with higher revenue sizing (>500K) are more likely to convert
- H6: Small clients (<100K revenue) have lower conversion rates
- H7: Clients with higher historical spend (Business Last Year) are more likely to convert
- H8: Employee sizing (TechnoServe man-hours spent) positively correlates with conversion
- Product / Service Offering
- H12: Conversion rates differ across Technology Primary (ERP, Analytics, Legacy Modernization, etc.)
- H13: ERP Implementation opportunities convert more than Legacy Modernization
- H14: Analytics-based solutions have higher client acceptance than Technical Business Solutions
- H15: Opportunity Size (USD) is positively correlated with conversion
- H16: Faster sales velocity (shorter cycle) increases conversion
- H17: Fewer sales stage iterations lead to higher conversion
- H18: Larger TechnoServe resource allocation (man-hours) results in higher likelihood of success
- H19: Lack of adequate sales team expertise lowers conversion in certain cities
- External / Market Factors
- H20: Conversion rates vary by city (Bengaluru > Chennai > Kolkata, etc.)
- H21: Metro cities have higher conversion than non-metros
- H22: Industry/sector concentration in certain regions drives higher conversions
- H23: Macroeconomic conditions (market demand, sectoral downturns) affect lead conversion
- H9: Known competitor presence reduces conversion
- H10: Lack of competitor information (Unknown/None) increases conversion likelihood
- H11: Higher competition intensity extends sales velocity and reduces conversions
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