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UX & UI - Coggle Diagram

- - - - User is the hero
      - Motivation, Challenges, Outcomes
      - jobs-to-be-done thinking: users “hire” products to achieve progress in their story.
  - - - What are you trying to achieve?
        (The user’s goal or “quest.”)
      - Why is this important to you?
        (The underlying motivation or desired outcome.)
      - What’s preventing you from achieving it?
        (The pain points, blockers, or frustrations.)
    - - Successful Customers
        
        Blockers
        
        “What almost stopped you?”
        
        Enablers
        
        “What helped you succeed?”
      - Dropout Customers
        
        Blockers
        
        “What blocked you?”
        
        Enablers
        
        “What could have helped you?”