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Campaign success - Coggle Diagram
Campaign success
• YouTube delivers students with higher completion rates
• completion_percentage
• video_views
• student_retention
• Instagram has lowest cost per signup but lowest engagement
• ad_spend
• cost_per_signup
• engagement_rate
• LinkedIn generates highest professional-quality leads
• signup_profession
• conversion_to_paid
• job_roles
• Email campaigns drive repeat signups but limited new users
• signup_source=email
• repeat_signup_count
• new_vs_repeat_ratio
• Facebook has widest reach but lowest conversion rate
• impressions
• click_through_rate
• conversion_rate