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HC Branding strategy for Market Leader - Coggle Diagram
HC Branding strategy for Market Leader
Safe(Big enough or Too big to fail)
Beefed up organisation
Alliances with bigger players
Third party audits for Islamic finance ratings
Secure more licenses, certs, industry memberships
Higher no of cliente
High profile clientele
Proven track record
Futuristic(Profitable in coming future & ahead of the curve)
Expert Knowledge in Future investment markets
Publish Halogen futurist reports or white papers on block chain, cryptoetc
Participate in Innovation Summits
Acquire Innovative Fintech awards(Islamic and standard) like Bank Negara's Sandbox etc.
Create own summits and awards for Islamic fintech
Halogen Advisory Board to include Islamic and Standard Thought leaders in Fintech and for Halogen to be advisory board of such forums
Tie ups with futuristic high potential companies
Offer attractive futuristic packages
Proven track record
Humane
Charismatic Visible Thought leader patrons in interviews, SM
CSR
related to fin tech empowerment of muslim individuals
if no money, tie up with bigger players