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Educational Management and Marketing - Coggle Diagram
Educational Management and Marketing
Fundamental Principles of Educational Marketing
Focus on Community Needs
Research and active listening
Responding to real needs
Institutional Coherence
What is said ↔ what is done
Credibility and trust
Building and Managing Institutional Identity
Values, traditions, pedagogical style
Participation of the whole community
Two-Way Communication
Dialogue with the community
Effective and accessible channels
Sustainability
Long-term relationships
Retention and support strategies
Pedagogical Mission as the Core
Rejection of commercialization
Education as a public good
Techniques for Institutional Promotion and Communication
Authentic Institutional Narrative
Printed and Digital Materials
Institutional Events
Use of Social Media and Digital Platforms
Strategic Alliances
Cultural institutions, universities, media, businesses
Internal Communication
Meetings, bulletins, messaging
Cohesion and organizational climate
Strategies for Student Recruitment and Retention
Recruitment
Retention
Economic and Financial Management of Educational Projects
Financial Planning
Diversification of Funding Sources
Budget Control and Monitoring
Efficiency and Rationality
Long-Term Sustainability
Equity Approach
Ethical and Responsible Use of Marketing in Education
Equity and Access
Respect for Privacy
Internal–External Coherence
Social Responsibility