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Business Strategy - Coggle Diagram
Business Strategy
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Types of Strategies
Corporate Strategy
Overall direction and scope (e.g., growth, stability, retrenchment
Business Unit Strategy
Competitive advantage (e.g., cost leadership, differentiation)
Functional Strategy
Specific areas (e.g., marketing, operations)
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Tools and Frameworks
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PESTLE Analysis
External factors (Political, Economic, Social, Technological, Legal, Environmental)
BCG Matrix
Portfolio management (Stars, Cash Cows, Question Marks, Dogs)