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Business Strategies - Coggle Diagram
Business Strategies
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Marketing Mix - 4 P's
- Product
- Price
- Place
- Promotion
Product
- Product should be differentiated from competitor’s products in terms of quality, quantity and intellectual property protection.
Place
- Product’s channels of distribution or how it is conveyed from the producer to the end user
Promotion
- Strategies to increase sales of products or services
Price
- The correct price will ensure that we can cover all costs as well as generate sales.
S.W.O.T
- Strength
- Weakness
- Opportunities
- Threats
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Opportunities and Threats are focused on company-external factors such as:
- Business environment
- Global financial situations
- Local Legislation
Positioning
Strategy Canvas compares how customers rate your product against similar products from other competitors
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While the horizontal axis represents the various factors of competition (features, cost, design, quality)