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Taylor swift essay, consumer culture-, the rise of the fan economy anf the…

- - - - https://core.ac.uk/download/pdf/644895965.pdf
    - - • Exploit consumer irrationality
        
        • Some fans spending upwards of $20000 for a concert ticket with a face value of $750
        
        • Secondary ticket market with floor seats of prices up to $20000 when bought at $750
        
        • g income of $17 million per show by selling an average of 72,000 tickets per show at a profit of $239 each (Hall, 2024).
    - - Pollstar 2023- average of $40 per person on merchandise during the frst 60 shows
        Gensler 2023- Revenue in merch= $240.8 million
      - local economies and tourism
        
        • Question pro- spend $1300 per show for hotels transport and food (2023)
        
        • MasterCard Economic Institution
        
        Examined aras within a 2.5 mile raius up to 1 mile raius of stadiums
        
        Spending was icreasd by 68% per day over the duration of the tour in te vicinity (2024)
        
        Accomodations- increase of 47%
- - - - https://researchspace.auckland.ac.nz/server/api/core/bitstreams/8fcfaa9a-866c-45b9-95a0-03a8f255ae62/content
      - Enagagement with media 50
      - See swift as a frend
      - Typically a young woman page 13