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🏷️ BRANDS, TRADEMARKS & MARKETING VISUALS - Coggle Diagram
🏷️ BRANDS, TRADEMARKS & MARKETING VISUALS
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2. 🏷️ What Is a Brand?
2.1 🔤 A brand is:
A name, symbol or combination that identifies goods or services
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3. 🔐 Brand vs Trademark
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3.2 🌐 Brand = includes public perception, identity, and reputation
➤ Represents the whole business, not just the product
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4. 🧠 What Makes a Brand?
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4.3 🎭 Personality → human traits, uniqueness, emotion
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4.5 🧬 Culture → mission, values, founder’s beliefs
4.6 🧱 Reputation → built over time, based on customer experience
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8. 🛍️ Merchandising
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8.2 Examples:
Sports team gear: 🎽 jerseys, 🧢 caps, 🏀 balls
Retail extras: 🍫 chocolates, 🎁 holiday items
8.3 Smart merchandising = you enter to buy X, but leave with X + Y + Z
9. 🏛️ Latin in Branding
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➤ Latin = authority, elegance, timelessness