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cred-image-1024x717 - Coggle Diagram
Ethical Concern
User Trust
Hidden charges in bill payments
Misleading reward system
Security issues
Data breaches
Lacking data transparency
Frauds
Credit Card Frauds
KYC frauds
Insider Frauds
Business Model
Targets only niche audience
High third party dependency
High interest rates on CRED loans
Product
UI/UX
Frequent app crashes
Frequent payment failures
Complex user registration
Tech
Redundant features (low engagement)
Weak Authentication Procedures
Data Sync Delays
Rewards
Limited personalization
Confusing navigation
Operations
Customer Support
Limited Support Channels
Slow Dispute Resolution
Limited capability Automated Chat-Bot
Incompetency at high user-traffic
Poor partner and vendor management
Scalability
Marketing & Advertising
CRED store feels more promotional over financially valuable
High Customer Acquisition Cost (CAC)
Low product awareness among users
Finances
High Development Costs
High Marketing Costs
High Reward Spendings
High Employee Costs
Poor monetization per active user
Regulatory Compilances
Keeping up with evolving RBI policies
Taxation and reporting issues
Money Laundering Gaps which can be misused
