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Business Strategy - Coggle Diagram
Business Strategy
Marketing Mix (4 P's)
Place
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Distribution channels (online, retail stores, wholesalers)
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Promotion
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Methods: advertising, sales promotion, public relations, personal selling, digital marketing
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Price
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Pricing strategies: penetration, skimming, competitive, value-based
Includes discounts, payment plans, and pricing psychology
Product
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Includes features, quality, design, packaging
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Strategy Canvas
Main Components
Horizontal Axis – Key competitive factors (e.g., cost, service, innovation, variety).
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Purpose
Identify what to raise, reduce, create, or eliminate.
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