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📈 MARKETING: Definition, Origins, Strategies & Mix - Coggle Diagram
📈 MARKETING: Definition, Origins, Strategies & Mix
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4. 🎭 Goods vs Services
4.1 🧴 Tangible Goods
➤ Physical items (e.g. clothes, food, cars)
➤ Marketing focuses on:
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- ➕ Extended Marketing Mix: 7️⃣ P’s (for services)
6.1 🧑 People → Staff, customer interaction
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6.3 🧾 Physical Evidence → Tangible cues (e.g. brochures, uniforms)
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