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(Product Strategy, UnsubApps, Potential Apps, Ideas, WIP (Work In…
Product Strategy
Brand Name Options
MyTools (simple, covers all utility apps)
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MyStuff (casual, friendly, broad appeal)
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App Description Blurb
"Built with old-school values: Buy once, own forever. No subscriptions, no recurring fees, no data harvesting. Just a quality app that's yours to keep and use as long as you want. We believe great software should work for you, not against your wallet."
Data Linking & Saving
Single, separate, cheap platform for linking and saving data.
UnsubApps
Marketing
Values
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Buy once, own forever. No subscriptions, no recurring fees, no data harvesting, no overpricing. Just a decent app that's yours to keep and use as long as you want.
I don't like having to pay $10 a month for things I don't use often, or that don't require ongoing costs
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Collection Goal
The Unsubscribe Collection: Direct and rebellious name, clearly communicates value proposition against subscriptions. Bold and memorable.
Potential Apps
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The "Unsub" prefix directly reinforces the brand's anti-subscription stance and aligns with the "Unsubscribe Collection" theme.
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