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Business Strategies - Coggle Diagram
Business Strategies
Green strategies
Choose sustainable packaging
Be an environment advocate
Have a recycling or waste reduction programme
Create green campaigns
Create greener product
4Ps of marketing mix
Product
Product differentiation
Product life cycle
Price
Skimming price
Fair/Parity pricing
Penetration price
Cost-plus pricing
Promotion
Advertising effectiveness
Place
Target Market
Demographic
education level
race
gender
marital status
income levels of potential customers
age
etc.
Psychographic
lifestyle
personality-based segmentation
social class
Usage-related/Behavioral
Timing of market launch
life-cycle of product
Goals/Objectives
S.M.A.R.T.
Attainable
Confirm your goals are attainable
Relevant
Verify your goals are relevant
Measurable
Define measurable assets
Time-Based
Set up a time-based plan
Specific
Make goals clear and specific
Competitive analysis
S.W.O.T.
Strengths
Internal
Weaknesses
your staff
you
your products
Your business and operations
Opportunities
Threats
External
Impact on your consumer
Trends
Impact on your market
Legislation
Impact on your business
Financial issues