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🐾 SMART ANIMALS AND CHILDREN in Advertising - Coggle Diagram
🐾 SMART ANIMALS AND CHILDREN in Advertising
1. 🧠 Anthropomorphic Animals
1.1 Animals behave and talk like humans
➤ In cartoons, ads, and commercials
➤ Enhanced by technology
1.2 🐶 Animals act like actors on set
1.3 They help:
✅ Increase brand recognition
✅ Boost sales
2. 👶 Kewpie Doll Effect
2.1 🧸 People are subconsciously drawn to:
➤ Big heads
➤ Big, expressive eyes
➤ Infant-like features = cute & lovable
2.2 Psychologists confirm:
➤ We’re programmed to like baby-like creatures
2.3 Used heavily in ads because it triggers emotional, positive responses
3. 🐕 Symbolism of Animals in Ads
➤ Dog = loyalty, family
➤ Owl = wisdom
➤ Bee = diligence
➤ Animals are carefully selected based on what they represent
5. 👑 Great Marketers
5.1 🎢 Walt Disney
➤ Pioneer of American animation
➤ Expanded into theme parks & media empire
➤ Believed:
🧒 “Customers are just grown-up kids”
➤ Had employees test rides before launch — marketing built from experience
➤ Known for creating worlds that market themselves
5.2 💼 David Ogilvy
➤ Introduced branding as a strategic tool
➤ Famous ad: "At sixty miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock.”
➤ Wrote Confessions of an Advertising Man (1963)
✝️ 7 Commandments of Advertising:
7: “Highlight the product by making it the hero”
4. 👼 Babies and Toddlers in Ads
4.1 Seen as symbols of:
🌱 Hope, ✨ New beginnings, 💖 Innocence
4.2 Universally adorable → appeal to all ages
4.3 “The younger, the better” for emotional engagement
4.4 They amplify the Kewpie doll effect
6. 🇺🇸 Political Marketing & Slogans
6.1 ✅ “I Like Ike” Campaign (1952)
➤ Refers to Dwight Eisenhower (WWII general, US presidential candidate)
➤ Created by:
🎶 Irving Berlin (song)
🎨 Walt Disney Studios (animation)
➤ Why it worked:
🎵 Alliteration: I / like / Ike
😂 Humor + 🖼️ Cartoon = attention grabber
🧠 Emotional connection over rational discussion
6.2 💬 Historical Use of Slogans
🏛️ “SPQR” (Senatus Populusque Romanus)
🇺🇸 “No taxation without representation”
🇫🇷 “Vive l’Empereur”
➤ Early forms of merch: coins, buttons
➤ Eisenhower = start of bumper stickers trend
✌️ “Make Love, Not War”
🇺🇸 “America: Love it or Leave It”