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The Simplicity of Competitive Repertoires: An Empirical Analysis - Coggle…
The Simplicity of Competitive Repertoires:
An Empirical Analysis
Abstract
Effect from simplicity
2 factors
Organizational
Good performance
Environmental
Munificent / homogeneous / certain market
2 influences
Lower managers' motivation to search
Restrict their awareness or knowledge of other actions
Research Objectives
A systematically research on Simplicity's cause and consequences
Focus & Scope of the Study
"Strategies" are viewed as a repertoire of
competition actions of concrete market decisions.
"Simplicity" is manifested in at least 3 related aspect
Range
Concentration
Dominance
Framework
2 Essential Factors
Search Incentives
Urge managers to look for & embrace additional ways of competing
Knowledge
Different ways of competing
Hypothesis
Internal Factors
External Factors
Simplicity and Subsequent Performance
Method