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Business Strategies, image - Coggle Diagram
Business Strategies
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Target Market
Demographic: Consider relevant demographics such as age, gender, race, education level, marital status, income levels of potential customers, etc.
Psychographic: Lifestyle, social class, personality-based segmentation
Usage-related / Behavioral: Timing of market launch – whether seasonal in nature, Life-cycle of product – period in which the product is favorably accepted in the market.
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Marketing Mix - 4P's
4Ps: Product, Price, Place and Promotion.
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