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lesson 17 - Coggle Diagram
lesson 17
Marketing Mix - 4P's
Product
Place
Promotion
Price
Target market
Demographic
Usage-related / Behavioral
Psychographic
Goals / Objectives
vision
misson
smart goals
Positioning - Strategy Canvas
Positioning is how your company’s product is being perceived in the minds of customers as compared to your competitors.
A common tool that is used to demonstrate positioning is the Strategy Canvas, a charting tool which compares how customers rate your product against similar products from other competitors
Competitive Analysis - S.W.O.T.
S.W.O.T. (strengths, weaknesses, opportunities, and threats)
Competitive analysis