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Business Strategies, Importance of Sustainability, D.P.U, strengths,…
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D.P.U
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Demographic: Consider relevant demographics such as age, gender, race, education level, marital status, income levels of potential customers, etc.
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Psychographic: Lifestyle, social class, personality-based segmentation
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Usage-related / Behavioral: Timing of market launch – whether seasonal in nature, Life-cycle of product – period in which the product is favorably accepted in the market.
strengths, weaknesses, opportunities, and threats
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Positioning is how your company’s product is being perceived in the minds of customers as compared to your competitors
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Product, Price, Place and Promotion
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