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Media Strategies, online inactive -online but they not yet active in sm …

- - - - Digital urgency
        
        employs using tech& time to bring an element of jeopardy to a call to action
        
        the audience feels slighly panicky (FOMO)& it creates a sense of excitement
        
        to trigger immediate action by leveraging time pressure/ exclusivity
        
        eg: -use countdown timers (sale ends in 2 hours!)
        -limited stocks alerts (only 3 lefts)
        -early bird tickets selling fast!
        -exclusive offers (first 50 sign-ups get a free gift)
      - Value added apps
        
        apps that solve a prob, save time, bring convenience/ entertain
        
        o works on delivering genuine value over& above their normal services
        
        eg: Mcd app (mobile ordering+ rewards program)
        Duolingo- gamified language learning (branded as free edu)
      - Real time marketing
        
        capitalize on current trends, events/ crises to stay relevant
        
        monitor news, pop culture/ sm trends
        
        responds quickly with timely, relatable content
        
        eg: Netflix meme marketing: ties shows like Stranger Things to viral trends
      - Review& ratings
        
        reviews: detailed assessments abt the object/service& serve to justify the ratings given
        
        useful for research& evaluation
        
        respond& do not delete any favourable cmts but to respond in a transparent manner
        
        ratings: the scores that ppl acting as critics assign to sth as an indicator of value/worth