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How to approach a Case Study
How to analyse a Case Study
Analysis of corporate-level strategy
Evaluation of the SWOT analysis
Analysis of the external environment
Analysis of business-level strategy
Identification of a company's internal strengths and weaknesses
Analysis of structure and control systems
Analysis of company's history, development and growth
Making recommendations
How to make recommendations for a Case Study
Context and consequences should be considered for each recommendation
More than one course of action may be recommended in order to solve the identified problem.
Recommendations should be supported by numbers or analysis
Recommendations should be qualified by giving conditions and alternatives.
Recommendations are directed at solving whatever strategic problem the company is facing as well as increasing its future profitability
Each recommendation should be supported with facts and reasons
Recommendations should be based on the analysis of the case study
Recommendations should be reviewed and evaluated
Recommendations will generally centre on the exact methods of changing functional, business and corporate strategy
How to write a report for a Case Study
An action plan should then be created in order to formulate a method to tackle the problem and potential risks and responses to the problem should be taken into consideration along with the possible alternative solutions
A conclusion providing a short summary of the report and the key takeaway from the report should be provided
A discussion highlighting the reason the issue or the problem happened and explaining the reasons for the recommendation along with supporting evidence for the recommendation should be provided.
Reports should be written in a way that is clear and easy to understand
A short recommendation should then be provided along with a brief reason for the recommendation
Each paragraph in a report should only contain one main idea.
Introduction with a summary of the case, A statement of the main problem that has been identified in the case, The context of the company through an applicable method such as the SWOT analysis, Porters Five Forces model or a Ratio Analysis
Casual language should be avoided when preparing and writing the report
Writing is should be objective and thus narrated from the 3rd person perspective