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Brands Exploration - Coggle Diagram

- - - - Modern sans-serif, minimalistic fonts
      - Lowercase logotype “tavi” soft, clean, non-intimidating
      - Balanced typography hierarchy, often with product benefits as headlines
    - - Dominantly nude, terracotta, taupe, mauve, peach, soft earth tones
      - No harsh contrast-all colors feel calming, even clinical
      - Reflects skin tones, minerals, and natural hues
    - - Soft lines, round containers, smooth UI
      - Icons related to ingredients (niacinamide, ceramide, etc.)
      - High white-space ratio — clean layout style like pharmacy skincare
      - Subtle textures: water ripple, earth grain, or mineral patterns
- - - - Community-oriented
      - modest/hijab-wearing women
      - grounded yet aspirational individuals
    - - Faith
      - self-respect
      - inner beauty
      - halal-consciousness
  - - - Pioneer in halal-cosmetics. Embracing Modesty as personification of beauty
      - integrating faith and lifestyle
    - - Tagline: "Inspiring Beauty"
      - Formal but still warm
  - - - solid/soft gradient colors
      - organic shapes (e.g; lines, round shapes)
    - - Varian shades of blue-turquoise
      - Negative space/white space
      - Transparency, translates into airy light feeling
    - - Sleek & Modern Sans-Serif
      - Soft rounded letters
      - Thin strokes/font width
      - incorporating lowercase letters; gentler tones
    - - Modest wear (Hijab; headscarves)
      - Focusing on warmth, familiarity and closeness
      - Subjects are often smiling, natural-looking, modestly dressed
- - - - Round, bubbly sans-serif fonts
      - Occasional handwritten-style or illustrated fonts (for headers or products)
      - Highly legible, often playful with bold weights or mixed colors
    - - Icons, doodles, stickers, sparkles, and blushy shapes
      - Polka dots, stripes, hearts, and stars-often used as accents
      - Uses lots of frames or color-blocks with rounded corners
      - familiar, comforting (e.g; Packaging mimics school supplies or candy)
    - - Signature: pastel pinks, peaches, mint, lavender, and baby blue
      - Bright accents like yellow or coral to add vibrancy
- - - - Sans-serif, clean, semi-condensed fonts
      - Bold for headlines; regular or light for body
      - All-caps often used in product names
      - Avoids playful or decorative fonts, focused and masculine
    - - Signature: Deep forest green, earth tones, black, and muted greys
      - Accent colors: sometimes copper, sand beige, or sky blue (very natural)
      - Natural materials + clean monochrome feel
    - - Block-style layouts
      - Sharp edges, clear spacing
      - Inspired by landscapes-deserts, mountains, oceans
      - Abstract topographic shapes or stone textures in the background
    - - Matte or semi-matte finishes
      - Minimalist labeling-mostly type-driven
      - Tubes, bottles, and boxes in deep green, black, or muted tones
      - Subtle branding, no “loud” graphics
- - - - Bold, Empowered, Professional.
      - Often uses English or bilingual headlines
    - - Daring, Confident, Self-assured
      - Taglines: "Beauty Beyond Rules", “Your Rules. Your Look.”
      - No poetic bluff-direct and assertive.
    - - High-end meets accessible drugstore cosmetics
      - Highlighting diverse beauty complexions
    - - Editorial shoots
      - Runway Looks
      - Professional MuA
  - - - Neutral Colors
        
        Dominated by Black, White, Beige, etc.
        
        Straying away from "bright" Colors (e.g: Pastels, Neon)
      - Accents of bolors (smokey, metallic, and rebellious color such as red)
    - - Clean-modern looking, consistent usage in Sans-serif style
      - Elegant, thin width lines
      - Boldness (Emphasized by the use of Caps Lock)
    - - Highlighting textures (e.g: shimmer, powder, matte, gloss)
      - Clean and balanced layouts that come off as professional-looking
    - - Highlighting subjects
        
        Closeups of models
        
        Feature focused emphasis (Lips, Eyes, etc.)
      - Diverse models
      - Professional and dramatic lighting
  - - - Career driven individuals
      - Trend-Aware
      - City life