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Screenshot-2025-01-06-at-11.28.54 AM - Coggle Diagram
What is a case study
Real life situation a company experienced
Shows issues face by a company and how it was dealt with
Shows how the company solved the issue
Outlines the events the manager dealt with and company background
Recommendations
This is the final step
Recommendations are made based on the analysis
Putting in the required effort will show in your recommendations
Recommendations aim is to solve the issue faced and increase future profits
Analysis should back up the recommendations
The recommendations will change strategies to improve business performance
Why study a case study
To learn & evaluate the solutions identified by company
Used as a learning tool
Synthesise skills learned over the course of the degree
Safe way to learn before real world responsibility
Gain insights into decision-making
Applying theoretical knowledge leads to deeper understanding
How to approach a case study
First read through quickly
Read a 2nd time in detail
Understand issues at hand
List problems/issues you identify
Do a thorough analysis of company's situation
Find out opportunities
Re-read case to get better understanding
Provide supporting evidence alongside your opinions
List your recommendations in order of feasability
Review your plan again
Do NOT recommend any course of action that could lead to a disastrous outcome
How to analyse case study
Note critical incidents throughout a company's history: shows how the company's past influenced it's present
Carry out SWOT analysis
Develop profile on company
Each value function of the company must be identified and analysed to determine current strengths and weakenesses
After strengths and weaknesses identified, examine external environment to identify opportunities and threats
Identifying strengths and weaknesses involves an analyis of industry factors and macro environments
Use Porter's five forces model and the stage of the product life cycle model
Threat of new entrants
Customer bargaining power
Threat of substitutes
Supplier bargaining power
Internal competition
Once complete, this analysis will generate an analysis of the company environment and a list of opportunities and threats
Analysis of structure and control systems
This shows how the company implements its corporate level strategy
Looks at how the company evaluates effectiveness of strategy
Consider if strategy should change
Financial Statement Analysis
Used to understand the overall health of an organisation and to evaluate financial perofrmance and business value
Analysis of corporate-level strategy
Identify company's mission statement and goals
Info required to find out company's corporate strategy includes kind of business and nature of its subsidiaries, mergers and acquisitions
Analyse relationships between the company's different businesses if applicable
Look at changes in corporate-level strategies & why changes occured
