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Unit 2- Summary: Analysing a case study, Porter's five forces …
Unit 2- Summary: Analysing a case study
Read the case study
Highlight key issues or opportunities
Identify relevant information
Do relevant calculations to support data
Analysing the case study
Use SWOT analysis
Strengths ( Internal)
Weaknesses ( Internal)
Opportunities ( External)
Threats ( External)
Analyse Financial Statements
Identify the profitability of the company
Identify the liquidity of the company
Corporate level
What kind of corporate level strategy is pursued by the company
Analysis of structure and control systems. How the company
implements its corporate strategy
Identify mission statement and goals
Include what kind of business and the nature of it's subsidiaries, mergers and acquisitions
Analyze the relationship between the company's different businesses
Understand the overall health of the company
Evaluate financial performance and business value
History, development and growth
How did the compnay perform over time
Writing the case study report
Introduction
Discuss: Issues/ opportunity
Analyse using SWOT, Financial statements
Recommendations
Conclusion
Use data and calculations to support recommendations
Be clear and concise
Logical Flow
Business- level ( Competitive advantage)
Corporate strategy ( Growth and diversification)
Organisational structure and controls
Action Plan
NB * The recommendation and action plan can be repeated based on number of recommendations
Making Recommendations
Be in line with analysis
Use data to back recommendation
Recommendations should be feasible
Recommendations should address the issue/opportunity
Porter's five forces
Internal competition ( Rivalry
Threats of substitutions
Customer bargaining power
Threats of new entrants
Supplier bargaining power
Toulmin Model
Unless= Rebuttal
Likelihood= Qualifier
Underlying Principle= Backing
Reason= Warrant
Supporting evidence= Data
Recommendation= Claim
