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Business Strategies - Coggle Diagram
Business Strategies
Target Market:
When designing a product, important to bear in mind who are the target user is.
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Demographic: Consider relevant demographics such as age, gender, race, education level, marital status, income levels of potential customers, etc.
Psychographic: Lifestyle, social class, personality-based segmentation
Usage-related / Behavioral: Timing of market launch – whether seasonal in nature, Life-cycle of product – period in which the product is favorably accepted in the market.
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Positioning: how your company’s product is being perceived in the minds of customers as compared to your competitors.
Strategy Canva: Charting tool which compares how customers rate your product against similar products from other competitors.
