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Business Strategies L17 - Coggle Diagram
Business Strategies L17
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Marketing Mix
4Ps
Product: The product should be differentiated from competitor’s products in terms of quality, quantity and intellectual property protection.
Place: refers to the product’s channels of distribution or how it is conveyed from the producer to the end user
Promotion: involves communicating the product attributes and the corporate image in the most favorable light to intermediary sellers and end users.
Price: Setting the correct price is very important. The correct price will ensure that we can cover all costs. At the same time, the correct price can help to generate sales.
Green strategies
it is important to keep in mind sustainability strategies. Sustainable actions make a real difference to the place we live in. By actively carrying out sustainable actions, it can reduce carbon footprint and the amount of toxins released into our world, making it safer.
what we can do?
Create Greener Product - For example, a company can create products that uses recycled materials, or from materials that are less resource-intensive that produces a lower carbon footprint.
Have A Recycling or Waste Reduction Programme - A business can actively encourage its consumers to participate in recycling programmes, such as the return of empty printer toner cartridges.
Choose Sustainable Packaging - A company can decide if packaging is necessary, if at all. Did you know deodorant used to be packaged in cardboard boxes? These days, you grab them off the shelves without the boxes! As another example, caters provide bio-degradable cutleries these days.
Be An Environment Advocate - By adopting or partnering certain organisations, companies can demonstrate their conviction towards supporting the environment.
Create Green Campaigns - These campaigns aim to reach out to the public to help them learn about sustainability.