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Low Sales Pipeline Conversion Drop - Coggle Diagram
Low Sales Pipeline Conversion Drop
Customer
Targetting
Target Leads are from industries not aligned with product strenghts
Customer Pain Points are not well understood or addressed
Company(Internal Operations like Internal Sales,Presales or product alignment issues causing lead inefficiencies.
Sales representatives are not trained on newer product features.
Followups are delayed or inconsistent due to overloaded teams.
Proposal Turnaround time is too long
Competitors
Pricing Features or Brand Value
Competitors have introduced advanced services like freemium & trial based models
Lost deals increased where competitor pricing was significantly lower
Collaborators
Marketing
Marketing Campaigns are generating high volume but low quality leads.
Channels
Channel Partners are no longer as committed as before
Telesales
Tele sales is under trained pushing low potential leads into pipeline.
Context
External Market
Seasonal Demand Fluctuation-Poor Timing of Lead push
Economy
General economic slow down is causing purchase delays
Regulation
Changes in Govt Rules & Regulations delayed the implementation & contract that is IT Spending