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(THE ABC OF DESIGN: FIVE PRINCIPLES OF GRAPHIC DESIGN) - Coggle Diagram
THE ABC OF DESIGN: FIVE PRINCIPLES OF GRAPHIC DESIGN
Hierarchy
Definition: Arranging design elements to direct the viewer's eye in a specific order of importance.
Purpose:
Helps viewers easily process information.
Understand the main message and navigate content logically.
How to create Hierarchy:
Size: More important elements are larger.
Color: Use striking, contrasting colors to attract attention.
Placement: Position important elements prominently (e.g., center, top).
Contrast: Create clear distinction between elements.
Typography: Use different font styles (bold, italic, light), sizes, colors to differentiate headings, subheadings, content.
Negative Space: Whitespace around important elements highlights them.
Contrast
Definition: The distinct difference between two or more elements in a design.
Purpose:
Creates visual interest, avoids monotony.
Helps differentiate elements and highlight important information.
Increases readability and comprehension.
Types of Contrast:
Size: Large vs. small.
Shape: Square vs. round, curved vs. straight.
Color: Warm vs. cool, light vs. dark, complementary vs. analogous.
Typography: Serif vs. Sans-serif, bold vs. light, uppercase vs. lowercase.
Orientation: Horizontal vs. vertical, diagonal.
Texture: Smooth vs. rough.
Balance
Definition: The distribution of visual weight of elements in a design. Creates a sense of stability and harmony.
Purpose: Makes the design look stable, visually pleasing, and not lopsided.
Types of Balance:
Symmetrical Balance: Elements arranged identically or nearly identically across a central axis (mirror image). Creates a formal, stable, traditional feel.
Asymmetrical Balance: Different elements in size, shape, color, yet creating visual equilibrium. Dynamic, modern, more interesting.
Alignment
Definition: Arranging elements in an imaginary or actual straight line.
Purpose:
Creates neatness, organization, and professionalism.
Helps viewers easily follow information.
Increases aesthetic appeal and coherence of the design.
Common Types of Alignment:
Text/Objects: Left, Right, Center, Justified.
Vertical: Top, Middle, Bottom.
Grid Systems: Using grid lines to align and organize elements systematically.
Proximity
Definition: Grouping related elements close together and separating them from unrelated elements.
Purpose:
Creates structure and organization for information.
Helps viewers understand the relationships between parts.
Reduces clutter and improves readability.
Turns multiple individual elements into a unified group.
How to create Proximity:
Whitespace: Use empty space to separate or group elements.
Group related images & text: Place photo captions near photos, headlines near paragraphs.
Create Logical Groups: For example, all contact information placed together.