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Primark Case Study d4ee3b9244f340c88f2fd14c9f1c34e2193fe71a_2560-1024x576…
Primark Case Study
Business Strategy
Physical Store- 90%
Online 10%
Marketing
No commercialised channel
Loyal customer, aisle game, word of mouth, low cost, variety ,Styling, sustanbility, affordability, unisex,recylce
Target Audience-
Consumer: 0-80 years
User: 12year-80 years
Revenue-Facts
2024 - 9.8 Billion £
USB: Supply chain
Challenges
Inventory management
Location
IT Divergence
logistics
One channel -deplying omni channel
Future- 5 years Plan
Sustain - Technological enhancememts
AI
Automation
Payment Gateways
AR fitting room
SMART Mirros
Efficient SC
Carbon footprinting
Is going digital is right business strategy
Yes
No
The numbers are showcasing sucess
Competitors
:
Primary
H & M
Zara
Boohoo
Tk Max
Tesco
F & F
Secondary
F & F
Tesco
Sports direct
