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GRUPO PADILLA ORTEGA (1985) - Coggle Diagram

- - - - Marvella ← focus of this map
      - Rincón del Mezquite
      - Eko
- - - - MX household-furniture market ≈ US$3.36 bn (2024) ➜ 6.13 % CAGR
        
        US kitchen-cabinet market ≈ US$78 bn ➜ 5 % CAGR
        
        Drivers: higher income • real-estate boom • customization trend
  - - - Final consumers (homeowners)
        
        Padilla Ortega Arquitectos projects
        
        Industrial customers (e.g., Limsa)
    - - Value Proposition
        
        Kitchens – turnkey, tech-enabled, bespoke
        
        Bathrooms – modern, ergonomic
        
        Closets/Dressers – design × function balance
    - - Channels
        
        6 branches (Aguascalientes & Bajío)
        
        Distributors (Limsa, others)
        
        Digital catalogue & social media
    - - Key Partners
        
        Raw-material suppliers
        
        Distributors
        
        Sister firm (Padilla Ortega Arquitectos)
    - - Revenue Streams
        
        Product sales
        
        Design consultancy / quotations
  - - - Vision – “Institutionalized, nationally renowned…”
        
        Values – Continuous improvement • Innovation • Honesty • Teamwork • Empathy
        
        Mision: Offer best-quality integral kitchens, woodwork & bath…”
  - - - NOM-167 (Furniture safety)
      - NOM-018 (Labelling & marketing)
      - NOM-007 (Electrical safety for built-in devices)
      - PROY-NOM-002-CONAGUA (Sanitary fittings)
  - - - Payment Options – card • transfer • COD • installments • self-financing • PayPal • store credit
      - Customer Mix (2023)
        
        Type A (30 %) – 15 collection days
        
        Type B (18 %) – 21 days
        
        Other (52 %) – 45 days
      - Supplier Mix (80 % of COGS)
        
        Type A (25 %) – 90 payment days
        
        Type B (25 %) – 60 days
        
        Other (50 %) – 5 days
      - Cash-flow Policy – Min. MXN 120 k balance
      - Interceramic partnership → 2 % factoring, 120→15 days; +15 % sales lift goal
      - Growth Target – New client to add 13 % of sales, 35-day delivery cycles