Please enable JavaScript.
Coggle requires JavaScript to display documents.
REFERRING PROGRAMME - Coggle Diagram
REFERRING PROGRAMME
-
-
-
-
-
-
- Lack of visibility & motivation
Booking.com provides a referral dashboard to track invites, clicks, and rewards — this keeps users engaged and motivated.
➡️ Suggestion: Add a simple Referral Dashboard to show progress, statuses, and payouts.
-
Booking allows users to share referral links across email, social media, messaging apps — frictionless and viral.
➡️ Suggestion: Enable custom referral links and make sharing seamless on WhatsApp, LinkedIn, or Facebook.
- No sense of urgency or exclusivity
Booking applies a limit of 10 referrals per user, creating urgency and exclusivity.
➡️ Suggestion: Introduce time-limited referral boosts (e.g. “Double reward for referrals in July”) or caps to drive faster action.
- No gamification or recognition
A leaderboard or tiered program (Bronze → Gold → Platinum referrer) encourages friendly competition and more activity.
➡️ Suggestion: Add Gamified Elements — e.g. “Referral Champion” badges, rewards after 3 / 5 / 10 referrals.
-
-
Transparency (dashboard),
Shareability (link distribution),
Urgency (caps, limited promos),
Engagement (gamification),
→ We can attract more leads, lower CAC, and turn existing users into growth engines.
-
-
Incentive reward for both parties Yes Yes, but fixed €200 / €100 - good, but not gamified
-
-
-
-
-
-
-