Please enable JavaScript.
Coggle requires JavaScript to display documents.
Business Strategy - Coggle Diagram
Business Strategy
-
definition
-
business that have been in operation for a long time (exemplify long term resilience and adaptability)
a listed company suggests that the company has a solid financial foundation and governance practices
Target Market
Demographic: Consider relevant demographics such as age, gender, race, education level, marital status, income levels of potential customers, etc
Usage-related / Behavioral: Timing of market launch – whether seasonal in nature, Life-cycle of product – period in which the product is favorably accepted in the market
Psychographic: Lifestyle, social class, personality-based segmentation
Goal
specific, measurable, attainable, relevant, time based
-
vision statement - looks to the future and defines aspiration
mission statement - focuses on the present and near future, defines purpose
Positioning - used to know how the company’s product is being perceived in the minds of customers as compared to competitors