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Business Strategies - Coggle Diagram
Business Strategies
S.M.A.R.T. framework
Specific
Make goals clear and
specific
Measurable
Define
measurable
assets
Attainable
Confirm your goals are
attainable
Relevant
Varify your goals are
relevant
Time-based
Set up a
time-based
plan
Green strategies
Choose Sustainable Packaging
Decide if packaging is necessary, if at all
Be An Environment Advocate
Adopting or partnering certain organisations to demonstrate their conviction towards supporting the environment
Have A Recycling or Waste Reduction Programme
Example return of empty printer toner cartridges
Create Green Campaigns
reach out to the public to help them learn about sustainability
Create Greener Product
create products that uses recycled materials
SWOT analysis
strengths
Environmentally friendly
What features do you offer that your competitors don't have
weaknesses
Possible improvment for porcesses
What features are lacking in your product as compared to your compatitors
opportunities
Trend
Up and coming related technology
threats
Are existing competitors claiming more and more market share ?
New competitors coming up (Competitor Analysis)
marketing mix - 4P's
Product
Product should be differentiated from competitor’s products
Quality, quantity and intellectual property protection
Price
Correct price will ensure that we can cover all costs
Penetration pricing
Fair/parity pricing
Skimming price
Cost-plus pricing
Place
How it is conveyed from the producer to the end user ?
Brick and mortar business, pop-up stalls, e-commerce
Promotion
Communicating the product attributes and the corporate image
Potential buyers