Please enable JavaScript.
Coggle requires JavaScript to display documents.
Business Strategies - Coggle Diagram
Business Strategies
Marketing Mix
Price
The correct price will ensure that we can cover all costs. At the same time, the correct price can help to generate sales.
Place
Place refers to the product’s channels of distribution or how it is conveyed from the producer to the end user
Product
Differentiated from competitor’s products in terms of quality, quantity and intellectual property protection.
Promotion
Promotion involves communicating the product attributes and the corporate image in the most favorable light to intermediary sellers and end users.
-
-
-
Strategy Canvas
-
vertical axis represents the low and high ratings of the customers regarding the product, while the horizontal axis represents the various factors of competition such as features, cost, or design