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GRAB - Coggle Diagram

- - - - Low-cost campaigns
      - onboard with trendy shops
    - - powerful cross-selling platform
    - - Local business support(no gross profit charge)
  - - - High Fees (delivery/rides/etc.)
        
        users switch to competitors during promo drops
      - Lack of Real-Time Customer Support
        
        frustration
    - - partnerships with local/genZ businesses
      - consider price-friendly offers towards Gen Z
      - building brand loyalty for young gen
    - - Trust and Loyalty
        
        strong reputation
      - Super app ecosystem
    - - Economic & Inflation Pressure
        
        merchants raised food prices --> customers no buy
  - - - Persona
        
        16-24 yrs old
        
        highschool
        
        uni
        
        contributes >20% of total food deli users
        
        contributes <10% of Grab's MTUs
      - behavior/preference
        
        value speed and convenient
        
        small hangouts > big parties
        
        support locals
        
        explore new features
        
        try new cuisines
        
        engage with promotional campaigns
      - Needs
        
        healthy meals
        
        sustainable packaging
        
        features complementing their social events(not fully served by the current market)
- - - - Inspiration
        
        Game Sharing (Invite friend to play game)
        
        Fire streak on Tiktok
      - Mission (daily / weekly / monthly)
        
        How To :check:
        
        LANDMARK
        
        data can be collected as info for the LONG TERM MARKET SHARE (WHAT's IN MY AREA) :!!:
        
        1.1 เปิดเข้ามาmap จะเห็นเป็น all สถานที่ทั้งหมด
        
        1.2 เป้น filter เลือกหมวดหมู่ว่าอยากจะ landmark อะไรหลักๆ(Mall, Cafe, Restaurant)
        
        ที่ทำเป็น LANDMARK -> คนจะได้ใช้ transport เยอะๆ
        
        Reward :check:
        
        EXP POINT เติมให้ account
        
        เอา POINT ไปเเลก ของรางวัลได้
        
        Discounts