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Falling sales revenue - Coggle Diagram
Falling sales revenue
unoptimized planning
lead that was generated vs converted is lower than expected
expectation of the product are different in the market
right channel of engagement is not leveraged
cost cutting leading to greater tele-sales marketing than direct sales
marketing leads have lower conversion
marketing events reduced due to lower budgets this year
social marketing leads are not working
right point of contacts are not targeted
for b2b Tech business social channels are not very effective
market /product factors
The leads that were generated versus converted is lower than expected
the right channel of engagement is not leveraged
expectations are different in the market
existing product offering are not suitable for the current business situations
product is outdated and no major development has happened in the last year
firm expected current product offerings to be relevant to market for the next 3 years
No new features have been built in the last one year on the suite of products
cost optimization with reduction of workforce in product engineering
all market surveys by the company indicated current product offerings optimal