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Business Strategies - Coggle Diagram

- - - - looks to the future and defines aspirations
    - - focuses on the present and near-future, and defines purpose
    - - Specific
        
        make goals clear and specifc
      - Measurable
        
        define measurable assets
      - Attainable
        
        confirm your goals are attainable
      - Relevant
        
        verify your goals are relevant
      - Time-based
        
        set up a time-based plan
  - - - age, gender, race, education level, marital status
    - - lifestyle, social class, personality-based segmentation
    - - timing of market launch
  - - - products, process, cost, environmental friendly
    - - what features are lacking compared to competitors
    - - trend, changing buying habits of consumers
    - - new competitors coming up, possible change in legislation
  - - - differentiated from competitors products in terms of quality, quantity and intellectual property protection
    - - will ensure that we can cover all costs and still generate sales
    - - manufacturing, transportation, warehousing, wholesaling and retailing considerations
    - - involves communicating the product attributes and the corporate image