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Managerial Techniques in Marketing Research - Coggle Diagram
Managerial Techniques in Marketing Research
Marketing Concepts & Information Needs
Define customer demands
Set research priorities
Identify market trends
Marketing Research Steps
Gather data
Analyze findings
Define objectives
Report insights
Secondary Data & Customer Records
Analyze customer databases
Benchmark competitors
Use existing reports
Observation & Digital Monitoring
Monitor online behavior
Study real-time feedback
Track consumer actions
Mystery Shopping & Brand Analysis
Assess brand perception
Test customer experience
Evaluate service quality
Qualitative vs. Quantitative Research
Qualitative: Explore motives, opinions
Quantitative: Measure trends, quantify results
Focus Groups & Creative Techniques
Brainstorming sessions
Association tasks
Group discussions
Questionnaire Development
Select relevant questions
Ensure simplicity
Structure clear surveys
Qualitative Data Evaluation
Interpret responses
Identify main themes