Please enable JavaScript.
Coggle requires JavaScript to display documents.
marketing objectives, operational objectives, HR objectives, finance…
marketing objectives
-
market share
-
increasing this would be beneficial to any business as it would mean a larger amount of customers thus also helping to boost other objectives such as sales value and volume
-
market and sales growth
-
this can be done to either improve the market share of the business or to maintain its slice while the market itself is growing
-
brand image and loyalty
to have repeat customers, coming back again and again to build up a reliable base of customers, this is brand loyalty
brand image may also play a part, having to be altered and changed alongside consumer taste, their wants and needs
market size
not as much an objective but knowledge of the market is important to identify realistic targets for the business, specifically based around the how large the market is
operational objectives
cost
the expenses of a business covering both fixed and variable. variable costs are expected to change alongside the business size such as with increasing raw materials cost due to increased production in general
speed
how fast the business is in terms of speed to produce or complete a service, or even deliver the product
quality
how high or low quality the product or service is. this can also closely link to speed and cost with cheaper and faster products / services being lower quality and the opposite being of a higher quality. this could also be linked to market mapping.
flexibility
how flexible the business is. this can be associated to changes in delivery times or customers requirements to change location and be flexible to meet customer satisfaction
added value
these are ways in what the business can add value ( such as changing pre existing products or developing new ones ) to add another revenue stream to the business. these can prolong the lifeline of existing products or start the story of a completely new thing. could be linked to the product life cycle for methods of extending a products life
-
enviroment
this is the effect and impact that the production and usage of the product / service that the business provides has on the environment, typically the lower impact it has the less public disdain will be applied as well as less risk of strikes and protests
HR objectives
-
talent development
talent development in a business is what enables employees to improve their own skills and potentially move up in the ranks by showing off and improving their own skills. this allows them to become stronger and more confident in their own work as well as benefiting the business by improving such thing as efficiency
training
training is a core objective of HR as it allows all employees to benefit from learning as well as other skills such as teamwork and leadership through shared large training exercises. though training can also be relatively boring done via online course, not really motivating workforces or keeping them the most engaged
diversity
diversity or more importantly DEI ( diversity, equality, inclusion ) is very important to all business to make each and every person in the business feel valued and included as well as fair and where no one employee should feel valued over another ( though typically only in paternalistic or democratic like companies )
alignment of values
aligning all of the values of employees in the business to allow the business to work better, focussing on its own core targets more than anything else
number, skills and location of employees
the number, skills and location of employees is core to a business HR management as it sums up the business employees as a whole, what they can do and where they are. this also allows for a business to strategically plan their employees tasks on what they can and can't do the best helping ro improve efficencys
-