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Lowe's Loyalty Ecosystem, Lowe's Loyalty-ralated Programs -…
Lowe's Loyalty Ecosystem
MLR / DIY Program
MLPR / PRO Program
Wallet & Point Systems
MLM Points with Expiry
Process: Issued with the help of Card vendor with dedicated Bins
Planned to replace it with in-house setup
Direct Prize (promotional)
Usecase: Buy Samsung and get 20$ in MLM
Circle K and Mcdonalds integration
Subtle features (non-loyalty)
PRO pre-purchase authorization
$2000 limit per authorization
Payment methods
Wallet and Cards Management
Scan & Pin at Store
Growth & Engagement Engines
Boomrang Self Service
Internal platform
Dashboard
Next - Membership Lookup
Next - Memeber Appreasement
Points Booster
A. Qualification trigger
Transactional or Purchase
Non-Transactional or non-purchase
Example - Sign up and Claim
D. Measuement & Integration with DACI
C. ATL & BTL Capabilities
Start with Segment or a CSV List
Launch it on particular timeframe
or on a particular product line.
B. Offering Capabilities
Points Multiplier (2x, 3x and 5x)
Flat points (Buy nuts to get 100points)
Tech Stack -
Inhouse Built, Inhouse Ops
Onground Events
Store Walkin Events
Pre Reservation Gifting
Best Days
Fri, Sat: DIY
Tue, Wed, Thu: PRO
Coupons
3P & Internal Integrations
Partnerships with Brands
Recent Partnership with Circle K
Spin the wheels
Data & Insights - DACI
Customer Journey
Retail
Assistive Chekout
Self Checkout
Mobile Checkout
LSO Team
Lowes Store Orchestrator
:recycle:
Digital
Cart &
Checkout
Payment
LCE Team
Lowes Checkout Engine
Talked to Fouchimi (Engineer)
OMS Team
Order Management System
EOP Team
Enterprise Order Platform
The Loyalty System Starts from here.
EOP Starts Sending triggers to Loyalty
Accural Engine
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Product and Services List
BackEnd Systems
Important APIs
getmembershipAPI
:check:
Lowe's Loyalty-ralated
Programs
Lowe's protection plan + Assurent
Payment platforms
MyLowe’s Rewards™ Credit Card
MyLowe’s Pro Rewards™ Credit Card
Lease to own process
BNPL Integration
MAP (Multi Appliance protection plan)
Home Management
Space to manage items of your home.
Manual, Worranty, DIY tools.